WholeChoice — Premium Pet Food
Brand identity and packaging developed for a premium pet food line distributed through City Club. The project introduced a visual proposition designed to compete in a retail environment populated by established domestic and imported brands.
Scope
Brand Identity · Packaging
Client
PRONUA / Grupo Belenes
(Challenge)
WholeChoice needed to communicate quality and nutritional credibility at first glance while standing apart from the visual conventions commonly used by mass-market pet food brands. The packaging also had to organize a significant amount of product information without losing clarity.
(Solution)
I developed a clean, structured packaging system that placed product quality, nutrition and readability at the center of the design. A restrained visual language and clear hierarchy helped establish a more premium presence while creating consistency across the line.
