BIOZOO — Regional Brand Expansion
A corporate identity project developed as BIOZOO expanded beyond Mexico into Latin American markets. Rather than replacing an established identity, the project extended it through a broader visual system designed for consistency, flexibility and recognition across multiple applications.
Scope
Visual Identity · Brand System
Client
Laboratorio BIOZOO
(Challenge)
BIOZOO needed to modernize the way the company presented itself across a growing regional operation while preserving an existing corporate logo with established recognition. The new system had to work across very different environments, from packaging and corporate communications to vehicles and operational touchpoints.
(Solution)
Developed a vibrant secondary visual identity for LATAM market entry. By standardizing graphics across packaging and fleet operations, the project established a cohesive brand experience without altering the legacy logo
