Defranca — Boutique Repositioning
A brand repositioning project for a historic hospitality property evolving from a traditional hacienda into a more refined boutique destination. The work focused on preserving the character of the property while introducing a contemporary, elevated visual language.
Scope
Brand Repositioning · Visual Identity
Client
Hotel Defranca
(Challenge)
The property already had history, architecture and personality, but its visual identity did not fully communicate the experience the hotel wanted to offer. The challenge was to elevate its perception without disconnecting the brand from the warmth, heritage and distinctive character of the destination.
(Solution)
Executed a comprehensive brand overhaul, introducing a refined, feminine visual architecture. This secured premium market positioning, increasing high-end booking inquiries by an estimated 35%.
