TIC TAC — Awareness Campaign
A corporate social responsibility campaign proposal connecting TIC TAC with breast cancer awareness. The project explored how the physical characteristics of an iconic consumer product could become part of a sensitive social message.
Scope
CSR Concept · Visual Campaign
Client
Ferrero / TIC TAC
(Challenge)
The subject required sensitivity and restraint. The brand needed to participate in an important public conversation without making the cause feel secondary to the product or turning a serious health issue into a conventional promotional campaign.
(Solution)
I developed a visual concept using the familiar form of the TIC TAC product as the starting point for the message. Rather than relying on generic awareness graphics, the idea connected the proposal directly to a recognizable brand asset while maintaining a simple and respectful visual tone.
