Book: En Español También es Marketing
A complete editorial design system for En Español También es Marketing, by Liel Levy and Natalie Fragkouli. Beyond the book cover, I developed chapter opening pages and custom interior graphics, creating a cohesive visual language that carries the book’s personality throughout the entire publication.
Scope
Editorial Design · Visual System
Client
Nanato Media
(Challenge)
The book needed to communicate Hispanic marketing in the United States without relying on predictable cultural symbols or generic “Latino” imagery. The challenge extended beyond creating a distinctive cover: the visual concept had to remain consistent throughout the publication while helping structure chapters, sections and supporting content.
(Solution)
I developed a typography-driven editorial system inspired by the visual energy of Latin American hand-painted signage and street lettering. The concept began with the cover and expanded into custom chapter openers and interior graphics, creating continuity from the first impression through the reading experience. The result is a publication with a recognizable cultural voice that avoids literal stereotypes while maintaining a contemporary, professional character.
