C&A México — Retail Design
A series of retail design projects for C&A México covering point-of-sale communication and Gift Card concepts for core, winter and sustainability-focused campaigns.
Scope
Retail Design · Gift Cards
Client
C&A Mexico
(Challenge)
Fast-fashion communication changes constantly, but not every customer touchpoint should become obsolete with each seasonal campaign. The challenge was to develop pieces aligned with current retail communication while maintaining enough visual longevity to remain useful beyond a single trend.
(Solution)
I worked with recognizable elements from C&A's existing brand language, including its corporate scallop, to create graphic compositions that could adapt across seasonal and evergreen applications. The system maintained a clear connection to the brand while allowing individual campaigns to develop their own personality.
