Hotel Defranca
Visual identity redesign and brand repositioning for its transformation into a Petit Luxury Retreat.
Scope
Brand Identity
Client
Defranca Hotel Boutique
(Challenge)
Reposition a legacy hacienda property into a top-tier "Petit Luxury Retreat" to capture high-net-worth tourism in a saturated market.
(Solution)
Executed a comprehensive brand overhaul, introducing a refined, feminine visual architecture. This secured premium market positioning, increasing high-end booking inquiries by an estimated 35%.
